During my remiscent works with my lovely elderly clients I enjoy looking back at old  black and white photos of yester-years and finding inspiration quotes by various celebrities and politicians of the time which we then discuss.

Today I came across a great quote made in 1924 by the then Director General of the BBC

‘He who prides himself on giving what he thinks the public wants is often creating a fictious demand for low standards which he will then satisfy’ John Reith

I think a lot of people in various business sectors applied and still apply this mantra…sadly so

Set the bar higher I say.