I had a very positive conversation with a staff member from The Alzheimer’s Society yesterday. I have to say all the contact I have had with this particular charity has been met with dedication from staff with a strong desire to provide as much help and information as possible for those in need whilst meeting their objectives to fund research for Dementia and of course increase awareness.

Having spent many years within the not-for-profit sector I know it has always been the case that awareness is as important as the fundraising they go hand-in-hand. This week is The Alzheimer’s International Conference and I have just seen comments raised by Dr Jane Fossey, Oxford Health NHS Foundation Trust who echoes that research shows that positive person-centred approach can make a huge difference to the Dementia client and of course their loved ones who care for them.

I always maintain that communication is our best tool and asset in life and getting to know an individual and what they like and wish and/or need to talk about is key to success and vital in gaining trust. Never more so than when building a relationship with somebody living with Dementia.

Working with Dementia clients has been a great honour and a rewarding challenge for me this year. If you are thinking of donating to a different charity then certainly bear The Alzheimer’s Society in mind and visit their website: http://www.alzheimers.org.uk 

This year my sponsored Christmas tree at St Saviours Church St Albans will be to help with awareness for this amazing charity; with a community theme of love, kindness and understanding…that’s all any of us need.